Corporate Hero


A symbol of hope or corporate greed? Image // DC Comics

Written by Silver

Twentieth-century alien icon,
thrown into our atmosphere of human complexities.

He stands for truth and justice, the ‘American way’.
Purposefully picking primary colours
to portray poignancy and His immensity.
Siegal and Shuster: cartoonists’ imaginations 
sketching their vision of a mythological entity
flying endlessly through the night.
Childhood’s saving grace, an idol
in a world of atrocities.
Sparking adoration in their eyes,
they jump faith-filled from their beds in joy.

They fall.
The age of A&E shepherding adulthood.

Lurking behind His cloak
is a world of monstrous corporate greed.
His comic book face and signature ‘S’
pressed onto mugs, cards, lunch boxes and journals 
in the ‘household’ section of
The Lex Luthor syndrome seeping
into the minds of adults,
with His sign following endorsement trends; 
the costume of commodity fetishism.

This man of steel,
this God in children’s eyes.
Once the epitome of righteousness,
now the commercialised sell-out.
We are damned to disillusionment.
Inundated with prayers He sits
in His ‘Fortress of Solitude’, 
contemplating martyrdom 
but until secularisation of our materialism
He cannot save us from
our sinful corporate hunger.

Silver’s poem ‘Corporate Hero’ was written as part of an assignment at university, and is now considered as an older piece of her work. Despite her adoration for superheroes, Superman in particular, she aims to show how consumerism bubbles into our society – and what once was a symbol of hope for some, quickly turns into a commodity for the people. A political science fiction piece to shake our content up a bit. If you enjoyed this poem, make sure you sit down with a coffee and take a look at ‘Fudge‘.